Mad Men

In 1960s New York City, in the ego-driven Golden Age of advertising, everyone is selling something and nothing is what it seems.

Don continues to conceal his increasingly complicated personal life. Joan teaches Peggy how to wrangle a free lunch out some of the ad men. And senior partner Bert Cooper insists on the agency working for the upcoming Nixon presidential campaign.

Pete returns from his honeymoon with tall tales and conflicted feelings for Peggy. Don has an awkward encounter with into an old army buddy. Betty invites neighbours over for Sally's birthday, including the divorcée who lives down the street.

Pete oversteps the mark when he pitches an idea for ad campaign to the head of Bethlehem Steel without telling Don. Meanwhile, Trudy pressures Pete to buy a new flat, forcing him to approach his cold and distant parents for a loan.

Don is shaken when a man claiming to be his younger brother approaches him. When Ken Cosgrove gets a short story published, an envious Pete asks his wife, Trudy, to approach an old beau about publishing a story he has written.

Don seeks out Rachel's advice on a new campaign for tourism in Israel. Roger suggests that Joan get her own apartment. Peggy proves to be more than just a secretary at a brainstorming session for a new line of lipsticks.

Don invites an inebriated Roger home for dinner, leading to a rift in their friendship -- and Don's marriage. Joan spends time with her down-on-her-luck roommate. Pete exchanges a wedding gift for a rifle.

Don is tormented as pieces of his secretive past begin to haunt him. Peggy's ad copy for Belle Jolie is a success, but it complicates her relationship with Pete.

A rival ad agency courts Don, using Betty in their attempt to lure him from Sterling Cooper. Peggy frets over her weight gain. Pete comes up with a novel idea to keep Kennedy's image off TVs in key states.

Don loses an account. Roger, stuck in the city for Labor Day weekend, attempts to cheer him up. Joan's roommate makes a confession.

Roger's work problems provide new opportunities for Don, and Peter grows more frustrated. Peggy discovers a hidden benefit to a new product.

The Sterling Cooper staff throws a rowdy all-nighter while watching the returns on election night. Peter tries to strong-arm Don into hiring him as the new head of accounts. His secret out, a panicked Don asks Rachel to run away him.

As Thanksgiving approaches, Don's work responsibilities interfere with his domestic life. Pete lands a new account for Sterling Cooper. And Peggy is given some shocking news.